To me, it tastes even better than a whopper. Unique started serving the Impossible Whopper four months ago, and his customers couldn’t tell the difference. Patrick Unique, the manager of the Burger King on Stock Island, reports similar findings for his store. “I’m a carnivore, no doubt, but would I try it again? I absolutely would.” The flame-broiled taste was still there,” says Amadon. “Honestly, I don’t know if I could’ve noticed that it wasn’t beef if I wasn’t told. Nate Amadon, a resident of Key Largo, was pleasantly surprised by the Impossible Whopper from Burger King. The sum total is a plant-based burger that cooks and eats surprisingly like a beef burger. Oils and fats allow the Impossible Burger patties to sizzle on the grill similar to how meat burgers do, and the heme tricks our taste-buds into experiencing a meat-like savory satisfaction with each bite. The product is a result of five years of research and development meant to trick the consumer’s senses to forget that they’re not eating meat. That last ingredient is leghemoglobin protein, and it’s what makes meat taste like meat. The beef made by Impossible Foods is 50% water (just like traditional ground beef), soy protein, coconut oil, sunflower oil, potato protein and heme. “The watershed moment for Impossible was creating a burger that tastes like a burger.” The Impossible Burger cooks and eats like a conventional beef burger – down to getting pink on the inside and sizzling on the grill. “Veggie burgers weren’t intended to capture the carnivore market,” said Moses. Instead, it’s presented as a really delicious burger that happens to be plant-based. The Impossible Burger isn’t marketed as the next big thing in veggie burgers. “We’ve made a meatless burger for meat eaters.” “We developed a product just as delicious, the same or better in heath, and with the same culinary experience as meat,” says Rebekah Moses, the head of impact strategy at Impossible Foods Inc. Keys Weekly sat down for an exclusive interview with the food-tech startup, as well as some Keys restaurants and grocery chains serving the new “meat,” to find out more about this innovative new product. It’s a meatless burger that cooks and tastes like a traditional beef burger. The key difference about this burger is that it doesn’t contain any meat. Impossible Foods is a California-based company whose flagship Impossible Burger has taken the world – and even the Keys - by storm. So how does eating more burgers help the planet? After all, cows fart methane (a greenhouse gas), and forests that help lower the impacts of climate change are being cut down to create cattle-grazing land and to grow feed for cows. If I told you eating a burger could help save the world, you might color me crazy and tell me to just pass the meat. The Impossible Burger cooks and eats like a conventional beef burger – down to getting pink on the inside and sizzling on the grill.
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